How to polish shoes

Red Brush and cream wax in red

Shoe Shining

Cleaning and care

Shoes are an important investment, so it’s essential to take care of them properly. One of the best things you can do for your footwear is to shine them regularly. This will help them to stay looking their best and protect them from damage.

What you will need to polish your shoes:

  • Shoe polish: Turms offers a wide variety of shoe polishes, including cream polishes, wax polishes, and liquid polishes. Each type of polish has its own advantages and disadvantages, so it is important to choose the right one for your needs. Cream polishes are good for nourishing and conditioning leather, while wax polishes provide a high shine. Liquid polishes are easy to apply and are a good choice for quick touch-ups.
  • Shoe cream: Shoe cream is a conditioner that helps to keep leather soft and supple. It can also help to restore color to faded leather. Turms offers a variety of shoe creams in different colors.
  • Shoe brush: A shoe brush is used to apply and buff polish. Turms offers several shoe brushes, including horsehair brushes and shine brushes. Horsehair brushes are good for applying cream polish. Shine brushes are used to create a high shine.
  • Soft cloth: A soft cloth is used to remove excess polish and buff the shoes to a shine. Turms offers a variety of soft cloths, including microfiber cloths and chamois cloths. Microfiber cloths are lint-free and are good for removing polish, while chamois cloths are good for buffing shoes to a shine.
  1. Remove old polish. If there is any old polish on your shoes, you will need to remove it before applying new polish. You can do this using a cotton ball dipped in polish remover.

  2. Condition the leather. Once the old polish has been removed, it is important to condition the leather to soften it and remove any dirt or dust. Apply conditioner with a cloth wrapped around your fingers.

  3. Apply cream polish. Apply cream polish with another cloth. Be sure to apply it in thin coats and allow the shoe to dry between coats.

  4. Apply wax polish (optional). Once you have applied cream polish, you can add a layer of wax polish for extra shine and protection.

  5. Buff the shoes. Buff the shoes with a horsehair brush between coats.

  6. Remove dust and polish residue. Finally, use a black nylon cloth to remove any dust and polish residue.

Shoe Shine Tips:
  • For best results, shine your shoes regularly.
  • Use different types of polish to achieve different finishes.
  • If your shoes are very dirty, you can wash them with mild soap and water before shining them.
  • If your shoes are made of suede, you will need to use special suede care products.

By following these tips, you can keep your shoes looking sharp for years to come.

Additional shoe polish tips:
Why is shoe shining important?

Shoe shining is not just a way to make your shoes look nice, it is also important to protect them from damage. Polish helps to create a barrier against water, dirt, and salt. It can also help to prevent cracks and scuffs from forming on the leather.

Shining your shoes regularly can also help to extend their lifespan. When shoes are well-polished, they are less likely to crack or wear out.


Shining your shoes is an essential part of shoe care. By following the tips in this article, you can keep your footwear looking great and protected for years to come.

There are different types of polish for different types of leather. Be sure to use the right polish for the material of your shoes to get the best results. 

Unlike empty consumerism, at Turms, we take a different approach. We strive to look beyond the surface and offer valuable shoe care products that are specifically designed to preserve the things we hold dear.